15 Books in 15 Minutes

The 15 Books in 15 Minutes meme has provided me the basis for an experiment in culture: who cares about 15 books enough to respond, and who likes these facebook memes enough to forward them to their friends. I’m watching the results with interest. From time to time I may also post books here that I or others think are of note, or that are popular with people on our list. How fast can something like this go viral? and how fast can it “go organic,” i.e. become a living community of people who want to be here?